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12 consejos para comenzar bien con tu blog y mejorar el tráfico

SEO-optimize your articles

OverBlog is search engine optimized. Google and the other search engines automatically "scan" your articles. This means Google analyzes your blog content (text, images, videos, etc.), using a top secret algorithm, to give it its ranking. You don't have to do a thing. It's automatic!

Google ranks what you publish

This is why it's important to optimize all of your content whenever you publish an article. It's a detail you have to address continuously. All of the tricks for optimizing content and increasing visits that we discuss in this OverBlog guide will optimize your site's search engine ranking. Keep them in mind and get into the habit of applying them when you're writing articles, and even when you first start thinking about a topic for an article.

What's good for Google is good for you

Remember one thing: the role of Google (and other search engines) is to suggest relevant content to Internet users. This content often comes in the form of articles, but can include images, videos, animations, etc. Remember to continually ask yourself what search terms users will enter into Google to get to your site or a specific article. Do you know the answer? Then be sure to use those keywords! Make sure you've included them in the body of your article, as well as the places that provide information about other content, like ALT tags and descriptions.

Two tools to get you to the next level

  1. Use statistics to analyze your blog performance. This way, you can see which keywords users entered to get to your blog, know which sites and blogs link to you, and analyze the effectiveness of your articles based on the graph displaying visitor data.
  2. To go even further, and learn how Google sees your site and specifically what it picks up, go to Google webmaster tools.